Expression Automotive asked us to create a website to promote their fast expanding vinyl wrapping business under the Expression Wrapping identity. The website's brief included a video for the hero area of the home page in combination with micro animations throughout the website.
The brief also included the need to have a website which is not only accessible to all site visitors on all devices but due to the nature of mobile browsing, whereby data consumption must be kept as low as possible, it was imperative to have a site which was quick loading on all devices.
We were also asked to develop the site to be CMS enabled with an easy, fast to use way to update the site's content.
Using the logo's minimalist colours we based the look of the site in keeping with the main Expression Automotive site, yet with it's own clearly defined identity. We created a website which is not only responsive; allowing a perfect user experience for site visitors, but optimised for viewing on wifi or 3g/4g data plans on mobile devices.
The hero area of the website (above the fold area) had particular attention paid to it in order to create an eye-catching introduction to the website, with a video combining audio timed to perfection with micro animations to typography and call to action buttons.